What was the inspiration for starting Rude Health?

 

We wanted healthy food to be as delicious and desirable as any food. Our first food was The Ultimate Muesli, which we crammed full of 23 different ingredients, some of them hand-chopped at our kitchen table.

 14 years later, we’re still making the Ultimate Muesli; the only thing that’s changed is that we aren’t hand-chopping any more.

 We still believe that what you put in is more important than what you take out.

 

What is it like to work with your husband/family?

 

It works brilliantly for us, our characters and skills are very different and complementary. But it completely blurs any boundaries between work and the rest of life. It’s all there, all the time.

 

What’s the most important thing you have learnt from starting a business?

The ability to learn and to keep going in the face of failure is at least as important as any skill or aptitude you bring. And for me, the joy of doing business comes from the people I work with. I am inspired by the team at Rude Health, all of them.

 

How do you think we can educate people better on healthy eating?

 

I think we should focus on teaching children about food and cooking. We don’t have a strong food culture in the UK, so we need to create one. It’s not about healthy or unhealthy food, it’s about knowing how to make something you will enjoy eating, out of ingredients that you have available.

 

What is your quote of the day every day?

Breakfast like a King, lunch like a prince and dine like a pauper. I’m not great at the dining part.

What is your single piece of advice to the next generation of women?

 

Know your worth and trust your gut.

Viewed By: 76296793