How does Bombardier plan to capitalize on the Middle East’s significance as a key market for its business jets?

Bombardier is a leading aviation player offering large-cabin, long-range business jets that can reach almost any destination nonstop from the region. Our approach in the Middle East, like everywhere else in the world, is a customer-centric one. We enjoy meeting customers at individually tailored events and at important industry events such as the Dubai Air Show.

 

What are some of the key drivers of demand for Bombardier’s business jets in the Middle East? What is your outlook for the market in the region over the next 5-10 years?

Over the last few years, business aviation has seen a structural shift in demand as more people seek the efficiency, convenience and privacy of business travel. This has been the case in the Middle East. In the region, customers are particularly interested in large-cabin business jets that can fly longer distances. We’re seeing strong demand for Bombardier’s Global family of jets.

These jets set themselves apart not only with their speed and range but also by offering the smoothest ride and cabin experience. This allows passengers to be as productive and as comfortable as possible during their flight.

 

In November, Bombardier announced its financial results with solid third-quarter revenues of $1.9 billion. How has Bombardier managed to exceed analysts’ expectations?

I’m extremely pleased about Bombardier’s performance in the third quarter of 2023. We delivered solid results on all fronts, including a 28 percent year-over-year increase in revenues and a 36 percent growth in our margins. Additionally, our updated portfolio has a strong appeal for new and existing customers. Like many players in our industry, we continue to face supply-chain challenges. However, Bombardier’s teams have been very agile, identifying and mitigating problems before they escalate.

 

How is Bombardier differentiating its approach to sustain growth?

When we redefined Bombardier as a company purely focused on business jets, we implemented a strategy that would allow us to perform well in any market. Our focus on medium and large jets helps us be resilient. It’s because these categories are less susceptible to economic uncertainty.

We’ve also diversified our revenue structure. For example, we doubled the size of our customer service footprint around the world. This allows us to service more of our jets as our fleet grows. We’ve taken a similar approach by launching Bombardier Defense in 2022. Another successful diversification of revenues is our Certified Pre-Owned program, also launched in 2021. It offers pre-owned Bombardier jets with refurbished interiors, fresh paint, upgraded avionics and connectivity systems. It also has an exclusive 1-year OEM warranty.

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