CJ ENM, Korea's top entertainment firm, has named Choi Ju-hui as the new CEO of TVing streaming service, in which it holds a controlling stake. This appointment comes after the resignation of former CEO Jay Yang, and makes Choi the first female CEO in the Korean OTT platform industry.

Choi’s appointment also follows completion of the merger between TVing and Seezn, a smaller streamer previously owned by local telco giant, KT Corp. The merger is expected to bring cost savings in marketing and customer acquisition, benefitting from KT’s network of 14 million subscribers.

Choi brings a wealth of leadership experience from the IT industry. She held key positions in Korean e-commerce companies, W Concept and Trenbe, a luxury goods online retail startup.

Prior to these roles, Choi was also part of the Boston Consulting Group and Walt Disney Korea, managing the Asian business strategy at the time that Disney+ was launched in Korea.

“The new leadership announcement is aligned with CJ ENM’s vision to become a global IP powerhouse. In addition to securing quality IPs backed by solid production capabilities, we are expanding our focus to strengthen our platform business to enhance competitiveness,” said a company spokesperson.

 

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